Origin Property, or ORI, has achieved foreign sales totaling over 2.5 billion baht in the first half of 2024, reflecting a 253% increase. The company continues to expand into international markets, driven by growing demand from Russia, Myanmar, and Taiwan. High-demand projects such as So Origin Bang Tao Beach, Park Origin Thonglor, and SOHO Bangkok Ratchada are expected to be key attractions for the second half of the year. ORI plans to intensify its roadshows to tap into new markets in the Middle East, Dubai, and India, while maintaining its presence in Hong Kong and Taiwan. Additionally, the company is launching new projects in various locations, including central Bangkok, interchange areas, and tourist destinations like Phuket, targeting international clients with a goal of exceeding 5 billion baht in foreign sales by the end of the year.
“Several external factors are driving foreigners to view Thailand as a destination for vacation homes and long-term real estate investment,” said Mr. Peeraphong Jaroonaek, CEO of Origin Property Public Company Limited (ORI). “For instance, geopolitical issues in Myanmar have led buyers from Myanmar to invest more in Thailand. Similarly, rising property prices in several Asian countries, such as Taiwan, have prompted interest in Thailand.”
The top 3 nationalities purchasing Origin properties in the first half of 2024 were:
1. Russia: Sales were high due to new projects in Phuket, a popular area among Russians.
2. Myanmar: Sales grew by 880% compared to the same period last year.
3. China: Together, these three nationalities accounted for more than 64% of the 2.5 billion baht in sales.
Taiwan and Hong Kong ranked fourth and fifth, respectively. The top-performing projects from foreign sales included:
1. SO Origin Bangtao Beach: A new project in Phuket launched in the first half of this year.
2. Park Origin Thonglor: A luxury condominium project in the city center.
3. SOHO Bangkok Ratchada: A popular project in a location favored by foreigners.
Mr. Peeraphong added that in the second half of 2024 (July-December), the company plans to conduct roadshows to expand into new international markets such as India and the UAE (Dubai and Abu Dhabi). India’s strong economic growth and the UAE’s tax-free environment make them attractive markets with high-purchasing-power investors. At the same time, the company will continue to work with key agents to maintain growth in Taiwan, Hong Kong, and China.
The company will also welcome new agents with an exclusive reward for top sales performers. Interested individuals can register at Origin Agent Club or inquire by calling 1498.
Urban areas with convenient access to green, blue, yellow, and orange MRT lines, well-equipped project facilities, and proximity to shopping malls, office buildings, schools, and hospitals continue to be the preferred locations for attracting foreign interests. Tourist cities like Phuket are expected to continue to receive positive responses. The company is preparing to launch new projects in these desirable locations, including Origin Place Taopoon Interchange (a pet-friendly condo), Origin Glasshouse Thonglor (a branded residence project under the Origin Thonglor World mixed-use development), Origin Place Centre Phuket, and SO Origin Kata-Phuket, a new project in Phuket. The company anticipates achieving over 5 billion baht in foreign sales by the end of the year.
