Stakeholders Impact Management and Business Value Chain
Origin Property Public Company Limited has conducted its business in alignment with the sustainable development guidelines of the Stock Exchange of Thailand, covering environmental, social, and corporate governance (ESG) aspects. The company is committed to developing high-quality projects and delivering products and services that meet customer needs, while driving sustainable organizational growth under principles of good corporate governance and with responsibility toward society and all stakeholders.
Stakeholders Impact Management and Business Value Chain
Business Value Chain
Business Value Chain
The company operates in the real estate development business for sale and provides related services with a full range of real estate solutions. The company has defined the value chain of its business, starting from the upstream process to the downstream process, including considering the impact of business operations in every step to cover all stakeholders in every sector in order to reduce the business impact in all processes as follows
Value Chain | Process | Stakeholders |
1. Land and Funding Acquisition | • Acquiring land in areas with potential and no legal issues • Committed to transparency and fairness in every step of land purchase • Establishing customer groups and analyzing competitors • Preparing funding sources • Risk analysis and important issues in related laws and regulations • Maintain financial liquidity | • Landlords • Business Partners • Community and society • Financial institution • Investors • Competitors |
2. Project design | • Project area design to be consistent with the environment of residents around the project. • Building, common areas and surrounding scenery designs to meet the needs of consumers by adhering to Human Centric principles. • Selecting high-quality and environmentally friendly construction materials • Obtaining proper construction permits | • Employees • Business Partners • Related Government Agencies • Community and society • Construction supervisor • Contractor
|
3. Procurement | • Selecting contractors and employees fairly • Sourcing high-quality products from multiple manufacturers • Having fair criteria for selecting contractors and procurement process Anti-Corruption • Selecting high-quality and environmentally friendly construction materials • Considering human rights of Internal construction workers of the project
| • Employees • Business Partners • Contractor |
4. Sales and Marketing | • Providing clear and complete information to the customer • Maintaining of customer data (PDPA) • Marketing communication tools • Sales and marketing promotion activities • Fair competition • Using advertising media that is appropriate for the environment without causing harm • Surveying customer opinions and satisfaction Customers | • Customers • Employees • Financial institution • Shareholders • Business Partners • Mass media • Competitors
|
5. Construction | • There are selection criteria for contractors, and the procurement process is fair (Anti-Corruption). • Selecting high-quality and environmentally friendly construction materials • Construction is monitored and work is checked for compliance with standards. • Feedback is sought from the local community during the project period • Environmental impact is managed for the surrounding community. • Resources are used efficiently, and waste and pollution from construction are minimized. • Compliance with government regulations is ensured. • Complaints are addressed. • Safety and occupational health measures are in place.
| • Employees • Business Partners • Community • Related Government Agencies • Contractor |
6. Delivery and transfer of ownership | • Convenient purchasing and financing options are provided. • Inspection and correction of work, as well as transfer of ownership, are carried out. • Delivering quality housing which are up to standard to customers Careful with the delivery process | • Customers • Employees • Related Government Agencies • Financial institution • Condominium juristic person
|
7. After-sales service | • Juristic person management • Customer satisfaction assessment • Customer relationship management (CRM) is established. • Complaints are handled offline and online (Call Center / Homecare) | • Homeowners / Customers • Employees • Condominium juristic person
|
Support Activities
- Accounting and finance are accurate, transparent, and financially stable to ensure the business operates sustainably.
- Procurement is conducted through fair contracting processes, with consideration for social and environmental aspects, ensuring transparency, equality, and mutual development of products.
- Human resource management focuses on developing personnel and fostering organizational culture.
- Good corporate governance based on ethical principles and integrity.
- Effective risk management helps reduce risks and enhance business opportunities.
- Management of occupational health and safety to enhance work efficiency and ensure a safe working environment.
- Support the organization’s drive for sustainability in all aspects of the economy, society, and the environment.
Stakeholders in the Business Value Chain Analysis
Stakeholders in the Business Value Chain Analysis
The Company conducts its business with consideration for stakeholders involved both internally and externally throughout the entire business value chain. This enables the Company to assess the significance of each stakeholder group and evaluate both the direct and indirect impacts on the organization.The Company also establishes appropriate practices to address stakeholder expectations and promote engagement with each stakeholder group in order to effectively respond to their needs. Stakeholders are identified and prioritized based on their level of influence and level of interest in relation to the Company. Through this process, the Company has identified eight stakeholder groups, with the three most significant groups being: 1) Customers 2) Employees 3) Society and Communities.
Internal Stakeholders | External Stakeholders |
Employees | Customers Shareholders Business partners and contractors Society and community Business partnerships Bank Government Agencies |
The Company engages with its stakeholders through a variety of communication channels in order to understand the needs and expectations of each stakeholder group. Feedback and opinions received are analyzed to gain a clear understanding of stakeholder expectations and to identify appropriate and effective approaches to address them. In addition, the outcomes of stakeholder engagement are reported annually to the Sustainability Committee and the Sustainability Working Team.
Stakeholders | Expectations of Stakeholders | Communication Channels | Fulfilling of Expectations of Stakeholders |
Customers |
|
|
|
Employees |
|
|
|
Shareholders |
|
|
|
Business partners and contractors |
|
|
|
Society and community |
|
|
|
Business partnerships |
|
|
|
Bank |
|
|
|
Government Agencies |
|
|
|
