Stakeholders Impact Management and Business Value Chain
Origin Property Public Company Limited has conducted its business in alignment with the sustainable development guidelines of the Stock Exchange of Thailand, covering environmental, social, and corporate governance (ESG) aspects. The company is committed to developing high-quality projects and delivering products and services that meet customer needs, while driving sustainable organizational growth under principles of good corporate governance and with responsibility toward society and all stakeholders.
Stakeholders Impact Management and Business Value Chain
Business Value Chain
Business Value Chain
The company operates in the real estate development business for sale and provides related services with a full range of real estate solutions. The company has defined the value chain of its business, starting from the upstream process to the downstream process, including considering the impact of business operations in every step to cover all stakeholders in every sector in order to reduce the business impact in all processes as follows
Value Chain | Process | Stakeholders |
1. Land and Funding Acquisition | • Acquiring land in areas with potential and no legal issues • Committed to transparency and fairness in every step of land purchase • Establishing customer groups and analyzing competitors • Preparing funding sources • Risk analysis and important issues in related laws and regulations • Maintain financial liquidity | • Landlords • Business Partners • Community and society • Financial institution • Investors • Competitors |
2. Project design | • Project area design to be consistent with the environment of residents around the project. • Building, common areas and surrounding scenery designs to meet the needs of consumers by adhering to Human Centric principles. • Selecting high-quality and environmentally friendly construction materials • Obtaining proper construction permits | • Employees • Business Partners • Related Government Agencies • Community and society • Construction supervisor • Contractor
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3. Procurement | • Selecting contractors and employees fairly • Sourcing high-quality products from multiple manufacturers • Having fair criteria for selecting contractors and procurement process Anti-Corruption • Selecting high-quality and environmentally friendly construction materials • Considering human rights of Internal construction workers of the project
| • Employees • Business Partners • Contractor |
4. Sales and Marketing | • Providing clear and complete information to the customer • Maintaining of customer data (PDPA) • Marketing communication tools • Sales and marketing promotion activities • Fair competition • Using advertising media that is appropriate for the environment without causing harm • Surveying customer opinions and satisfaction Customers | • Customers • Employees • Financial institution • Shareholders • Business Partners • Mass media • Competitors
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5. Construction | • There are selection criteria for contractors, and the procurement process is fair (Anti-Corruption). • Selecting high-quality and environmentally friendly construction materials • Construction is monitored and work is checked for compliance with standards. • Feedback is sought from the local community during the project period • Environmental impact is managed for the surrounding community. • Resources are used efficiently, and waste and pollution from construction are minimized. • Compliance with government regulations is ensured. • Complaints are addressed. • Safety and occupational health measures are in place.
| • Employees • Business Partners • Community • Related Government Agencies • Contractor |
6. Delivery and transfer of ownership | • Convenient purchasing and financing options are provided. • Inspection and correction of work, as well as transfer of ownership, are carried out. • Delivering quality housing which are up to standard to customers Careful with the delivery process | • Customers • Employees • Related Government Agencies • Financial institution • Condominium juristic person
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7. After-sales service | • Juristic person management • Customer satisfaction assessment • Customer relationship management (CRM) is established. • Complaints are handled offline and online (Call Center / Homecare) | • Homeowners / Customers • Employees • Condominium juristic person
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Support Activities
- Accounting and finance are accurate, transparent, and financially stable to ensure the business operates sustainably.
- Procurement is conducted through fair contracting processes, with consideration for social and environmental aspects, ensuring transparency, equality, and mutual development of products.
- Human resource management focuses on developing personnel and fostering organizational culture.
- Good corporate governance based on ethical principles and integrity.
- Effective risk management helps reduce risks and enhance business opportunities.
- Management of occupational health and safety to enhance work efficiency and ensure a safe working environment.
- Support the organization’s drive for sustainability in all aspects of the economy, society, and the environment.
Stakeholders in the Business Value Chain Analysis
Stakeholders in the Business Value Chain Analysis
The Company conducts business by taking into account the stakeholders who are involved in roles both inside and outside the organization throughout the business chain in order to assess the level of importance of stakeholders and the impact on the Company, both directly and indirectly, and set guidelines for responding to expectations and creating participation of stakeholders in each group to effectively respond to all groups. The Company has identified stakeholder groups. There are 8 groups and the importance of the top 3 stakeholders is ranked into: 1) customers 2) employees and 3) shareholders, through analysis and importance from the committee and the sustainability working group. The details are as follows
Stakeholders
| Expectations of Stakeholders | Communication Channels | Fulfilling of Expectations of Stakeholders |
Customers | •Receive quality products and services at reasonable prices. •Communication channels respond to complaints quickly and with quality •Attentive and fast after-sales service •Customer relationship management (CRM) •Follow-up and customer satisfaction surveys •Respect the rights of consumers •Protection of personal data privacy (PDPA) •Managing risks and various crises | •WEB: www.origin.co.th •FB: Origin Vertical •CALL CENTER: 1498 •Fax: 02 029 1939 •APP: Origin Connect •Sales and after-sales service personnel •CRM with feedback/satisfaction surveys/customer relations activities
| •Give importance and responsibility for the development of products and services to meet standards by developing quality and improving service with speed. •Design products with environmental friendliness in mind, such as saving water, electricity, energy, and waste. •Conduct customer satisfaction surveys regularly. • Maintaining customer confidentiality •Disclose news and information about products and services completely, correctly, without distorting facts. |
Employees | •Business direction and operating results of the Company •Equality and Fundamental Rights •Reasonable welfare and compensation •Developing learning skills •Stability and career advancement •Safety and hygiene (Employee quality of life) •Personal data protection | •FB: Origin Careers •My Origin internal communication system •Employee Opinion Survey •Employee Engagement Activities •Quarterly Origin Day •Meeting between executives and employees (Town Hall) •Internal Communication via Line •E-mail (@origin.co.th) •Welfare committee meeting / employee representatives from each department •Annual Report •Public Relations Signage | •Communicate to employees regarding the direction and operating results of the Company. •Arrange for employee representatives to propose opinions and rights of employees. •Continuously develop the potential of employees •Compensation rate, benefits •Supervise safety and hygiene in the premises •Fair treatment •Anti-Corruption •Personal data protection
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Shareholders | •Have continuous growth in performance. •Return on investment •Continuous new business development •Management based on good governance / corporate governance •Risk Management •Disclosing shareholder information correctly and completely •Management of personal information of investors and shareholders •Good Corporate Governance | •Annual Report •Shareholder’s meetings •Meeting with analysts and investors •Road Show •WEB: www.origin.co.th •Investor relations contact channels •Channels for receiving complaints
| •Reasonable distribution of returns •Disclosure of information in a transparent, complete and timely manner according to the principles of good corporate governance •Treat shareholders equally •Regularly analyze and review organizational risks to prepare risk measures and protection appropriately •Adhere to good governance •Efficient and accurate channels of communication |
Business partners and contractors | •Fair procurement and equal treatment •Provide appropriate and fair compensation •Work according to the contract. •Build cooperation in sustainable business development. •Hygiene and safety at work •Respect for human rights •Support and take care of the workers of business partners. | •Acceptance of complaints •Satisfaction assessment •Supplier Engagement and Relationship Building Activities •Training and knowledge sharing •Supplier’s code of conduct •CALL CENTER: 1498 •Joint Meeting for Feedback and Collaboration | •Comply with the procurement and service framework honestly. •Treat partners in accordance with good corporate governance principles. •Set a joint sustainable business plan •Take care of good hygiene and safety at work •Knowledge Sharing •Anti-Corruption |
Society and community | •Have social and environmental responsibility. •Compliance with social and environmental laws •Promote community businesses and develop the quality of life of people in the community and society. •Preventing impacts from business operations, such as construction, noise, dust. •Quickly resolved complaints | •Community relations activities •Opinion Survey | •Support quality of life development activities that enhance quality and occupational health for society and the environment. •Environmental responsibility to the community and society •Survey community needs, preferences, and impacts •Strictly comply with the law •Guidelines for mitigating potential impacts and enable the community to live its life as usual. |
Business partnerships | •Fair procurement and equal treatment •Provide appropriate and fair compensation •Work according to the contract. •Build cooperation in business development. •Hygiene and safety at work •Respect for human rights | •Acceptance of complaints •Satisfaction assessment •Supplier Engagement and Relationship Building Activities •Training and knowledge sharing •Supplier’s code of conduct •FB: Origin Vertical •Call Center: 1498 | •Compliance in Procurement and Service Practices •Treat trade partners in accordance with good corporate governance principles •Set a joint business plan •Knowledge Sharing •Anti-Corruption
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Bank | •Timely Payment of Debts •Strict Adherence to Terms and Conditions •Risk Management | •FB: Origin Vertical •Call Center: 1498 •Contract and debt payment conditions •Joint meetings | •Conduct business with transparency, fairness and in accordance with the principles of good corporate governance.
•Follow the contract and related laws in repaying debts. •Regularly analyze and review organizational risks to prepare risk measures and protection appropriately |
Government Agencies | •Compliance with the law •Information disclosure with transparency and accountability •Social and environmental responsibility | •Annual Report •Environmental Impact Reporting | •Strict adherence to relevant laws, rules, and regulations related to the business operations •Conduct business with transparency, fairness and in accordance with the principles of good corporate governance. |